Apple’s new iPhones don’t look different, but they’re made to feel different - Yanko Design
https://www.youtube.com/watch?v=9m_K2Yg7wGQ
If you were entering the Keynote expecting that Apple, as a trillion dollar company, or as a company that just crossed a 'decade since launching its biggest product' would showcase something remarkably different and plain innovative, you, like me, realized you were wrong.
While other companies, in a bid to outdo the animate being, push for curved screens, folding phones, in-screen fingerprint sensors, or even bezel-less designs, Apple's proved before that its vision of the smartphone aesthetic is probably at its electric current meridian (reinforced every bit brands very brazenly copy the notch) and isn't going to change any fourth dimension soon unless the alter somehow makes the iPhone perform better. (And then no transparent or bending iPhones any time soon, or even front-facing cameras under the screen until the company can ensure that there's not a unmarried trade-off anywhere)
The iPhone XS, iPhone XS Max, and iPhone XR (yep, there are three of them), instead focus on reinforcing last year'due south pop design (the anniversary iPhone was the near pop phone in the world last and this twelvemonth, and reported a staggering 98% client satisfaction), and more chiefly, focus on making the best iPhone improve.
The new iPhone at present comes in three variants, including a budget iPhone XR that was made to broaden the visitor's achieve, considering as the nigh valuable visitor in the world, Apple tree isn't particularly concerned with profits anymore rather than spreading its gospel. The two other iPhones are touted as the best iPhones in the earth, with Apple'south signature splash of hyperbole. They characteristic ameliorate screens, ameliorate battery life, a much more advanced A12 Bionic processor that's a staggering 7-nanometers with over 6.ix billion transistors distributed between a iv-cadre GPU, 6-cadre CPU, and a Neural Engine that tin can collectively process 5 trillion operations per second. In that location's ARKit 2, meliorate waterproofing, staggering 512gb of storage, and a harder, stronger structure (with more touch on-resistant glass on the front and back and a stainless steel band effectually the sides).
At that place's no reason for Apple to build a phone that looks dramatically new, merely rather a strong reason to build a telephone that outperforms its predecessor. The new iPhone has a better camera and the A12 fleck allows for some incredible epitome processing, besides as an industry outset with a camera that can click now and focus later. The iPhone, at the very meridian of computational photography, literally allows you to increase and decrease the focal length in a picture AFTER you lot've clicked information technology, giving yous MUCH more control over the kind of images you take… and oh. Apple finally built an iPhone that boasts of a dual-sim feature!
The new flagship iPhones come in 2 sizes, screens that are much bigger and immersive than the iPhone 8 and 8 plus relatively. The budget iPhone XR features a globe-first LCD Retina display and a single camera system on the back that still manages to requite the user immense control and incredible quality, while coming in a diversity of colors like the age-old iPhone 5C… all iPhones feature the pretty-much-iconic-at present notch that houses FaceID, Apple's facial-recognition-based-security feature.
My heart does go out to Jonathan Ive, who seemingly has less and less to practise with the industrial design and aesthetic of the iPhone, as his perceived office gets reduced to merely being the vocalisation behind the hypnotic videos (some joke that his official title is really Main Keynote Narrator). Somewhere downwards the line, the industrial designer in me hopes to see more visual upgrades, or fifty-fifty the reintroduction of features like TouchID (into the screen or on the back), simply there'southward a larger part for engineering-driven-design to play in the progression of an iPhone.
So possibly it'll take a while before that promised transparent iPhone or the flexible iPhone, and there peradventure will be another company to beat out Apple to the finish line there, but Apple knows well how to lose battles but win the war. It does and then by creating phones that may not await exceedingly different, merely they'll perform monumentally better than whatsoever smartphone out there!
Designer: Apple tree
Source: https://www.yankodesign.com/2018/09/12/apples-new-iphones-dont-look-different-but-theyre-made-to-feel-different/
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